Assistant Sales Manager Marketplace

Position Overview

Edmund Optics is seeking an Assistant Sales Manager to support the continued development and growth of its Marketplace business in Taiwan. Reporting to the Sales Manager, this is a hands-on commercial and technical sales role working directly with customers, distributors, and internal teams. In a small local office, the successful candidate will take ownership of a broad range of activities, from customer inquiries and technical product support to distributor relationships and new market opportunities.

The role requires a strong understanding of the Taiwan market and the ability to turn customer, competitor, technology, and industry developments into actionable sales opportunities.

Key Responsibilities

Sales and Business Development

• Support the Sales Manager in executing the Marketplace sales strategy and achieving revenue and growth targets for Taiwan.
• Develop new business across key industries, research institutes, universities, and commercial customers; identify new applications and cross-selling opportunities within existing accounts.
• Follow up on leads, quotations, and opportunities to improve conversion and customer engagement; maintain an accurate view of the pipeline, risks, and key accounts.
• Support customer visits, exhibitions, conferences, seminars, and other business development activities.

Customer and Technical Support

• Serve as a key point of contact for Marketplace customers and provide timely commercial and technical support.
• Understand customer applications and recommend appropriate products; assist with product selection, specifications, quotations, availability, alternatives, and basic application questions.
• Coordinate complex technical requirements with regional or global Product Support and Application Engineering teams.
• Work with Customer Service and other internal teams to ensure a responsive customer experience.

Distributor and Channel Management

• Build strong relationships with distributors and channel partners in Taiwan, supporting them with product knowledge, quotations, technical inquiries, customer opportunities, and sales activities.
• Review distributor performance, pipeline, key opportunities, and market coverage; work with partners to reach new customers and underserved segments.
• Ensure distributors represent Edmund Optics products, capabilities, and value proposition accurately.
• Gather sell-out, customer, competitor, and market information from partners to improve visibility into the Taiwan market.

Market Development and Intelligence

• Stay current on Taiwan’s optics, photonics, semiconductor, electronics, machine vision, biomedical, research, and related technology markets.
• Develop an understanding of key customers, applications, competitors, distributors, and emerging opportunities; monitor competitor activity, pricing, and product positioning.
• Identify product and local availability gaps and share opportunities with regional Product, Supply Chain, and Marketplace teams.
• Provide regular market feedback to inform sales strategy, product decisions, marketing, and inventory planning.

Sales Analysis and Reporting

• Track sales, quotation activity, conversion, pipeline, customer growth, and distributor performance.
• Use CRM, dashboards, and sales data to identify growth opportunities and customers requiring attention; maintain accurate records.
• Support forecasting and business reviews, and provide the Sales Manager with clear recommendations based on data and market feedback.

Cross Functional Collaboration

• Work closely with Taiwan and regional Customer Service, Product Support, Application Engineering, Product Management, Marketing, Supply Chain, and Sales Operations teams.
• Share market insights with regional Marketplace colleagues and support new product introductions, local marketing campaigns, and distributor initiatives.
• Take ownership of operational and customer-related activities as needed in a small local team.

Qualifications and Experience

• Bachelor’s degree in optics, photonics, physics, engineering, or another relevant technical discipline preferred.
• Approximately 5-7 years of experience in technical sales, application engineering, business development, or a related customer-facing role.
• Experience in optics, photonics, lasers, imaging, machine vision, semiconductor, scientific instrumentation, or related technology markets strongly preferred.
• Experience working with distributors or channel partners is an advantage.
• Strong customer and relationship management skills, with the ability to translate technical requirements into appropriate product recommendations.
• Comfortable using CRM systems, sales data, quotations, pipelines, and performance metrics.
• Strong communication skills in Mandarin Chinese and English; willing to travel within Taiwan for customer and distributor visits.

Key Attributes

The ideal candidate is hands-on, commercially driven, technically curious, and proactive. They are comfortable in a small team with broad responsibilities and can combine technical understanding with a strong sales mindset. They build trusted relationships with customers and distributors, stay close to developments in the Taiwan market, and turn market knowledge into sustainable Marketplace growth.

Edmund Optics shall, in its discretion, modify or adjust this position to meet the company's changing needs. This job description is not a contract and may be adjusted as deemed appropriate in the employer's sole discretion.

For interested candidates, please send your CV to: deepthi@edmundoptics.in